Assessing Your Future Marketing Potential:
Six Steps to
Future Opportunity
For any distribution business serving the present
economy, things are challenging but not necessarily impossible. If we
reflect on what the distribution business is all about, there are
opportunities to prosper in the future. There will be vibrant markets
emerging, with real customers with real needs. If distributors can
discover those needs and provide solid solutions, they have a bright
future.
In assessing the future market potential for your
company, you’ll need solid analysis in six critical business areas
and an action plan to leverage your competitive advantage.
The opportunities in the future will come to those firms who understand
emerging markets and can clearly articulate their value to these
markets.
After more than twenty years of primary research and
consulting in the distribution industry, Dr. William R. McCleave has
developed an assessment model that enables
distributors to make the crucial decisions to prepare for the future.
The model is currently in use in several distribution sectors and is an
essential tool for distributors who want to shape their own destinies
rather than relying on chance.
This 90-minute seminar provides attendees with an
analysis and planning template which will lead them in plotting
a better course for the future. If you are uncertain about the
current economy or want to jumpstart your
action plan for tomorrow, this program will provide the blueprint for
success.
Who Can Benefit Most From This Program:
Owners
and senior level management, sales and marketing executives,
manufacturer executives,
branch
managers, sales managers, managers-in-training
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